Positively impacting society on a global scale through culture awareness, education and action.

The frame to understand culture is not engagement, diversity scorecards, workplace satisfaction, or other surface measures. These climate measures are visible manifestations of the culture. They may be useful but they do not provide the clarity necessary to understand "real" culture attributes like shared beliefs, assumptions, and behavioral norms along with how they play out across different subcultures (race, gender, ability, age, sexual orientation, etc.).

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Despite the tragic incident on Southwest Airlines’ Flight 1380 on April 17, 2018, the culture of the Best Loved Airline ensured that the accident did not tarnish its reputation. The 1380 flight crew, in an interview on CBS News, attributed their success in safely landing the plane to their shared values. Although the crew didn’t mention a specific core value, Southwest’s Servants Heart was evident throughout all the actions taken after the accident, from Captain Tammie Jo Shults walking the aisle and speaking to every passenger once the plane was safely landed to the heartfelt message from CEO Gary Kelly.

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Organizational culture is created through behaviors that grow into norms that influence how we behave at work. Therefore, culture change will occur when leaders begin to consistently exhibit new or different behaviors, setting the example for others to follow. Culture is stronger than any single leader, and once leaders start rowing together they become a powerful force.

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Organizational culture and safety performance are inextricably linked. In order to improve safety performance, the organizational culture must be assessed and then employees engaged in improvement efforts.

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An ability to pivot held some companies together, while thousands of others have shuttered. As the virus lingers, its economic wake will have an impact on corporate culture for years to come. How will things change—and by how much? What must leaders do now and in the months and years to come to best adapt?

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Everything we knew about the benefits of high trust in the past has been amplified. Often, it takes a crisis to remind us what happens when trust is ignored or taken for granted.

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